|ognizant Communication Corporation|
INFORMATION TECHNOLOGY & TOURISM
VOLUME 10, NUMBER 3
Information Technology & Tourism, Vol. 10, pp. 189-200
1098-3058/08 $60.00 + .00
Copyright © 2008 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
Studying the User Acceptance of a Mobile Information System for Tourists in the Field
Marcel Riebeck, Annegret Stark, Marko Modsching, and Jürgen Kawalek
IKAROS Project, Research Institute for Education, Information and Communication (BIK), University of Applied Sciences Zittau/Görlitz, Görlitz, Germany
In recent years several prototypes and concepts of location-based tourist guides have been developed. Only a few of them have been evaluated by actual users. This article presents the results of a field study in which the user acceptance of two kinds of mobile information systems for tourists was evaluated by means of a questionnaire survey and interviews. The first mode (Planner) provides tourists with a personalized tour, and besides multimedia-based information at the sights, it offers navigation instructions as well. The second mode (Explorer) shows nearby sights and offers multimedia-based information that can be requested manually. The results show that mobile information systems were the most relevant information sources for tourists during their city visits. Furthermore, it is shown that the acceptance of such systems is positive and significantly influenced by the quality (accuracy) of the pedestrian navigation.
Key words: User acceptance; Mobile information system; Pedestrian navigation; Field trial
Address correspondence to Prof. Jürgen Kawalek, University of Applied Sciences, Zittau/Görlitz, Brückenstr. 1, 02826 Görlitz, Germany. Tel: +49 3581 4828 283; Fax: +49 3581 4828 280; E-mail: firstname.lastname@example.org
Forecasting Mobile Technology Use in Japanese Tourism
Takayuki Katsura1 and Pauline Sheldon2
1General Education Center, University of Ryukyus, Japan
2School of Travel Industry Management, University of Hawaii at Manoa, Honolulu, HI, USA
Mobile access to the Internet gives tourism suppliers considerable innovative opportunities to develop tourism applications. This is particularly true in Japan, which has a high level of mobile technology. This article identifies some of those opportunities. It uses the Delphi method to survey experts of public and private sectors in various IT and tourism-related fields in Japan. The results present many types of future mobile applications likely to occur in Japanese tourism by the year 2015. The results demonstrate that all sectors of the travel industry will be impacted, although some more than others. Both commercial, transaction-based applications (facilitated by e-money and QR-code services) and location- and situation-based applications that enhance the visitor experience are likely to be common in destinations by 2015. A chronology of the expected dates for mobile tourism developments is also given.
Key words: Delphi study; Mobile technology; Tourism; Japanese market; Service product
Address correspondence to Pauline Sheldon, Ph.D., School of Travel Industry Management, University of Hawaii at Manoa, 2560 Campus Road, Honolulu, HI 96822, USA. Tel: 1-808-956-8078; E-mail: email@example.com
Travel Website Uses and Cultural Influence: A Comparison Between American and Chinese Travelers
Rob Law,1 Billy Bai,2 and Bonnie Leung1
1School of Hotel & Tourism Management, The Hong Kong
Polytechnic University, Hong Kong, SAR, China
2William F. Harrah College of Hotel Administration, University of Nevada Las Vegas, Las Vegas, Nevada, USA
Since the early 1990s, the applications of Internet technologies have led to a large group of users for information search and online purchase of travel-related products or services. Despite this growth, the existing academic literature has a very limited number of, if ever any, published articles that investigated whether website quality would have any relationships with customer satisfaction, which, in turn, can stimulate the purchase intention of Internet users. The lack of prior studies to investigate such relationships is particularly true in the context of cultural comparison. This article reports on a study that examined the relationships between various factors of website quality, satisfaction, and online purchase from the perspectives of travelers from the US and China. These two countries have the largest number of Internet users in the world, yet they exhibit different behaviors. A survey of 249 Chinese travelers and 238 American travelers was conducted in the restricted Departure Lounge area of the Hong Kong International Airport in October 2005. Empirical findings showed significant differences between these two groups of travelers in most attributes.
Key words: Cultural differences; Customer satisfaction; Purchase intention; Website quality
Address correspondence to Billy Bai, William F. Harrah College of Hotel Administration, University of Nevada Las Vegas, 4505 Maryland Parkway, Box 456023, Las Vegas, NV 89154, USA. Tel: 702-895-4844; Fax: 702-895-4870; E-mail: firstname.lastname@example.org
Online Travel Information Search and Purchasing by Internet Use Experiences
Junghye Angela Kah,1 Christine Vogt,2 and Kelly Mackay3
1Cheju National University, Jeju-Si, Korea
2Michigan State University, East Lansing, MI, USA
3University of Manitoba, Winnipeg, Manitoba, Canada
The Internet is immensely popular with travelers and widely used by the tourism industry. New information and hardware products are constantly being added to the World Wide Web or introduced in the consumer and business marketplace. To understand the significance of the Internet as a communication medium and e-commerce market for the tourism industry and vacation consumption, Roger's diffusion of innovation theory was applied to the behaviors of individuals' planning vacations using the Internet. Specifically, Canadian travelers' historical use of the Internet and their current everyday use were studied using vacation diaries to explain the adoption of new technologies used for travel product information search and reservations or purchases. Participants were not constrained in any way to use certain technology or travel products. Innovation theory suggests innovators and early adopters would be more interested in and actually use the newest tourism online information sources and technologies. Results suggest Roger's adoption groups based on use history were predictive of current technology and online preferences and behaviors, and current Internet use level was also a strong predictor of new technology adoption and online behaviors.
Key words: Internet experience use history; Online travel information search; Online travel product purchases; Trip planning
Address correspondence to Christine Vogt, Michigan State University, 131 Natural Resources Building, East Lansing, MI 48823, USA. E-mail: email@example.com
The Application of the Data Envelopment Analysis for Tourism Website Evaluation
Ulrike Bauernfeind1 and Nicole Mitsche2
1Department of Tourism and Hospitality Management, MODUL
University Vienna, Austria
2School of Arts, Design, Media & Culture, University of Sunderland, Sunderland, UK
Tourists are increasingly using the Internet for travel preparation and booking. At the same time tourism organizations are facing increased competition regarding their website offers. Therefore, the aim for tourism organizations and businesses should be to provide more efficient websites in order to gain competitive advantage. This study provides an example of how Data Envelopment Analysis (DEA) can be used to assess the website's efficiency of tourism organizations. Input criteria include the linguistic offer, interactivity, and tourism content, and output is defined by number of inquiries and number of website visits. It is argued that efficient organizations should be considered useful benchmarking partners for inefficient organizations in that best practices should be used to identify the potential for improvement.
Key words: Data envelopment analysis (DEA); Benchmarking; Tourism websites; Website evaluation
Address correspondence to Ulrike Bauernfeind, Department of Tourism
and Hospitality Management, MODUL University Vienna, Vienna, Austria. E-mail: