|ognizant Communication Corporation|
INFORMATION TECHNOLOGY & TOURISM
VOLUME 3, NUMBERS 3-4, 2000
Information Technology & Tourism, Vol. 3, pp. 139-153, 2000
1098-3058/00 $20.00 + .00
Copyright © 2000 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
Graeme Evans, Janet Bohrer, and Greg Richards
Centre for Leisure and Tourism Studies, University of North London, Stapleton House, 277-281 Holloway Road, London N7 8HN, England
Small tourism firms, it is claimed, are "lost in the electronic marketplace," in contrast to larger operators and transnationals, which dominate the application of CRS and e-commerce in tourism services. This article presents the findings of a comparative survey profiling the usage, plans, and training in ICT applications by tourism SMES in London, UK; Aragon, Spain; and The Netherlands. The determinants and barriers to ICT take-up are analyzed, with major variation found between different sectors of the tourism supply chain. While size matters, other factors influencing ICT usage suggest that SMTEs also have a more flexible and creative approach to online marketing, and that a destination area approach is best suited to supporting sustained ICT development at this level.
Key words: Information communications technology (ICT); Small and medium-sized tourism enterprises (SMTEs); Destination marketing/management systems
Address correspondence to Graeme Evans. Tel: 020 7753 7058; Fax: 020 7753 3240; E-mail: firstname.lastname@example.org (http://www.unl.ac.uk/celts)
A Typology of Tourism-Related Web Sites: Its Theoretical Backgound and Implications
Bing Pan and Daniel Fesenmaier
National Laboratory for Tourism and eCommerce, Department of Leisure Studies, University of Illinois at Urbana-Champaign, 104 Huff Hall, 1206 S. Fourth St., Champaign, IL 61820
The application of information technology, especially the Internet, is changing our way of life and of doing business, particularly in the tourism area. A well-defined typology is necessary to clarify the structure of the online tourism domain, to facilitate the information search process of various Internet users in the tourism area, and to provide appropriate strategies for the development of different types of tourism-related Web sites. After an analysis of the nature of information, the authors advance a typology of tourism-related Web sites based on the information communication between different information users in tourism. The implications of this typology for tourism research and tourism-related Web site development are discussed.
Key words: Internet; Tourism; Typology; Information; Richness; User analysis
Address correspondence to Daniel R. Fesenmaier. Tel: (217) 244-3891; Fax: (217) 244-1935; E-mail: email@example.com
Perceptions of Marketing Managers of the Effectiveness of the Internet in Tourism and Hospitality
Timothy H. Jung and Richard Butler
School of Management Studies for the Service Sector, University of Surrey, Guildford, GU2 7XH, UK
The subject of the use of information technology (IT) in the tourism industry has become increasingly important in recent years. In its various forms, the advent of the Internet and its remarkable growth enables tourism organizations to reach customers worldwide with both ease and cost-effectiveness. This article investigates the perception by marketing managers of the Internet as a marketing tool and endeavors to identify how they measure the success rate of Web sites they have established. It begins by presenting a brief review of literature on technology acceptance models as a conceptual framework for the research and then discusses the main approaches to measuring the effectiveness of the Internet. The article then discusses the results of surveys of perceptions of a selection of marketing managers from different sectors of the tourism and hospitality industry about the Internet as a marketing tool and their attempts to measure the success of their Web sites. It concludes with some brief recommendations and implications for managers of Web sites.
Key words: Internet; World Wide Web; Web site evaluation; Marketing managers; Tourism; Hospitality
Address correspondence to Timothy Jung. Tel: +44(1483) 876 378; Fax: +44(1483) 876 301; E-mail: H.Jung@surrey.ac.uk
Evaluating Electronic Channels of Distribution in the Hotel Sector: A Delphi Study
Peter O'connor1 and Andrew J. Frew2
1IMHI, Group ESSEC, Avenue Bernard Hirsch, BP105, 95021 Cergy
Pontoise CEDEX, France
2Queen Margaret University College, Edinburgh
This article is based on the findings of the initial rounds of a Delphi study that focused on identifying a potential range of methods to help hotels both select and evaluate electronic channels of distribution. A review of the background to both electronic distribution in the industry and hotel distribution in particular is provided, highlighting important issues for hoteliers. The work demonstrates the need for and potential utility of a channel evaluation methodology. Construction of the Delphi and the selection process for participants is described along with key findings and interim conclusions.
Key words: Electronic distribution; Hotel industry; Evaluation methods; Delphi study
Address correspondence to Peter O'Connor. Tel: +33 1 3443 3177; Fax: +33 1 3443 1701; E-mail: firstname.lastname@example.org
Benchmarking Hotel Operations on the Internet: A Data Envelopment Analysis Approach
Karl W. Wöber
Institute for Tourism and Leisure Studies, Vienna University of Economics and Business Administration, Austria, Augasse 2-6, 1090 Vienna, Austria
The purpose of this article is to present the applicability of Data Envelopment Analysis in an interactive benchmarking system. The decision support system that is used for this experimental study is accessible on the World Wide Web and based on data obtained from Austrian small and medium-sized hotel enterprises. The system was developed with financial support of the Austrian Chamber of Commerce and is operated by the Austrian Society for Applied Research in Tourism (ASART) at the Vienna University of Economics. It enables Austrian entrepreneurs as well as consultancy companies specializing in tourism to compare the performance of hotel and restaurant enterprises with others of a similar nature. In the present article the author gives a comprehensive description of the conceptual approach, the technical realization, and experiences and implications with the prototype version of the system.
Key words: Hospitality management; Small and medium enterprises (SMEs); Data envelopment analysis; Benchmarking; Decision support systems; Internet
Address correspondence to Karl Wöber. E-mail: email@example.com
Design of a Multilevel Intelligent Decision Support System for the Improvement of Tourist Satisfaction
Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, 42000 Varazdin, Croatia
Knowledge discovery in databases (KDD) was used on survey data relating to tourists' attitudes and consumption in Croatia. The results of the KDD were exploited to develop 73 models of tourist satisfaction that achieved relatively high precision (average deviation of 6.4%). These models were then applied to simulate the ability to improve the total satisfaction of tourists by choosing a destination that was more appropriate to their preferences. The last simulation indicated that for 90% of tourists the degree of satisfaction could be improved by 25% to 160%. Finally, a second-generation intelligent system was conceptualized that uses the knowledge of tourist satisfaction models for decision making at the levels of: (a) a multimedia intelligent tourist advisor, (b) a destination management system, and (c) a system for optimizing national tourism promotion activities.
Key words: Tourism; Customer satisfaction; Decision support; Knowledge discovery in databases; Second-generation intelligent systems
Address correspondence to Bozidar Klicek. E-mail: firstname.lastname@example.org