|ognizant Communication Corporation|
INFORMATION TECHNOLOGY & TOURISM
VOLUME 5, NUMBER 3
Information Technology & Tourism, Vol. 5, pp. 135-150
1098-3058/03 $20.00 + .00
Copyright © 2003 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
Enhancing an Online Regional Tourism Consulting System With Extended Personalized Services
Bavarian Information Systems Research Network (FORWIN), Äußerer Laufer Platz 13-15, D-90403 Nürnberg, Germany
Online selling and counseling in the tourism sector is still constricted mainly to simple travel products like hotel rooms or flight tickets. This article tries to point out that personalized systems, the application of soft computing methods, and the use of new technologies may contribute a great deal in furthering Web-based marketing and selling of more complex tourism services. The prototype TourBO, developed at FORWIN (the Bavarian Information Systems Research Network, Germany), is introduced to illustrate possible approaches (e.g., fuzzy stereotyping, group support tools, or location-based services). Finally, the article gives an outlook on future works concerning privacy and the integration of personality types into the user model.
Key words: Personalization; Tourism consulting; Stereotyping; Fuzzy logic; Configuration; Group support; Location-based services
Address correspondence to Dipl.-Wirtsch.-Inf. Thomas Franke, Bavarian Information Systems Research Network (FORWIN), Äußerer Laufer Platz 13-15, D-90403 Nürnberg, Germany. Tel: ++49 (0) 911/5302-147; Fax: ++49 (0) 911/5302-149; E-mail: email@example.com
LoL@, A Mobile Tourist Guide for UMTS
Martina Umlauft, Günther Pospischil, Georg Niklfeld, and Elke Michlmayr
Forschungszentrum Telekommunikation Wien, Tech Gate Vienna, Donau-City-Straße 1, A-1220 Wien, Austria
Modern lifestyle has created a new species of tourist who makes several short city trips per year and uses high-tech equipment. LoL@ (local location assistant) is a location-based multimedia UMTS (universal mobile telecommunications system) application that aims at supporting this class of tourist. LoL@ offers maps, localization, and routing functionality, and speaker-independent speech input. To stay in contact with people at home a tour diary is offered. Technical constraints like limited bandwidth, connection loss, and varying localization accuracy have to be accounted for. Although the field trials have not been completed yet, it can already be seen that map representation on smart phones with small displays is feasible.
Key words: Electronic tourist guide; City guide; Location-based service; Mobile Internet; Universal mobile telecommunications system (UMTS)
Address correspondence to Martina Umlauft, Forschungszentrum Telekommunikation Wien, Tech Gate Vienna, Donau-City-Straße 1, A-1220 Wien, Austria. Tel: +43-1-505 28 30/21; E-mail: firstname.lastname@example.org
Tourism Web Sites and Value-Added Services: The Gap Between Customer Preferences and Web Sites' Offerings
Herbjørn Nysveen, Leif B. Methlie, and Per E. Pedersen
Norwegian School of Economics and Business Administration
The purpose of this article is to report on a study of 1) what kind of value-added services offered by tourism businesses' Web sites are perceived the most important by customers, and 2) a comparison between customers' preferences for and the actual offerings of value-added services by tourism businesses' Web sites. A survey among customers of online tourism businesses shows that search engines, service integration, and personalization are the most preferred value-added services by the customers. In addition to the survey among customers, a survey was undertaken among tourism businesses to reveal the level of value-added services offered on their Web sites. By comparing the results of customers' preferences for value-added services and tourism companies' offerings, it is found that tourism businesses should provide more value-added services on their Web sites in order to fill the gap between customers' preferences for such services and the companies' actual offerings.
Key words: Tourism; Internet; Value-added services
Address correspondence to Herbjørn Nysveen, Breiviksv. 40, 5045 Bergen, Norway. Tel: +47 55 95 95 37; Fax: +47 55 95 95 40; E-mail: email@example.com
Entrepreneurial Networks and Supply Communities in the Italian Etourism
Dimitrios Buhalis and Elisa Molinaroli
Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford, GU2 7XH, UK
Information technology and tourism are both driven by a consistent change in structures, players, and products in order to adapt to fast changing consumer behavior as well as adaptation of ICT tools. The key objective of this study is to explore to what extent the domestic, inbound, and outbound Italian tourism sector is ready to adopt a common and more flexible technological infrastructure that can facilitate the development of entrepreneurial networks at a local level. Destinations can increasingly be seen as local "clusters" of tourism businesses, consisting mainly of small and medium-sized tourism enterprises (SMTEs). Through new Web technology tools and interoperability SMTEs can develop entrepreneurial networks and supply to provide a "complete" tourism experience by delivering complementary products. Results of extensive Web research, email questionnaires, and in-depth interviews in Italy suggest that both SMTEs and larger enterprises have so far developed only basic e-commerce activities. As far as incoming tourism is concerned, destinations, such as Italy, that lack a comprehensive destination management system (DMS) need to maintain their attractiveness by interconnecting all tourism suppliers. Through entrepreneurial networks they can empower e-commerce and e-business activities to assist Italian tourism enterprises to interact with their clientele, offer value-added products, and assist travelers arriving at the destination.
Key words: Entrepreneurial networks; Small and medium-sized tourism enterprises (SMTEs); Destination management organizations; Destination management systems (DMS); Supply communities
Address correspondence to Dimitrios Buhalis, Center for eTourism
Research (CeTR), School of Management, University of Surrey, Guildford,
GU2 7XH, UK. E-mail: D.Buhalis@surrey.ac.uk