|ognizant Communication Corporation|
INFORMATION TECHNOLOGY & TOURISM
VOLUME 9, NUMBER 1
Information Technology & Tourism, Vol. 9, pp. 3-14
1098-3058/07 $60.00 + .00
Copyright © 2007 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
DMS Business Models Design and Destination Configurations: Choice and Implementation Issues
Valentina Ndou and Claudio Petti
e-Business Management Section, Scuola Superiore ISUFI-Università degli Studi di Lecce, Italy
Destinations differ in the modalities of coordination and collaboration, the intensity of interactions, local tourism supply organization and skill sets, technological structure, and, more generally, on the e-Readiness of the entire system. These features may affect the viability and success of destination management systems (DMS). This article argues that for successful embarkation in e-Business, the choice and design of DMS business models should be aligned to destination-specific characteristics. With this aim, a theoretical framework for the identification of DMS business models suitable to the different configurations of destinations is presented. The conclusions will show that this framework is not static, but it follows and represents an evolutionary e-Business implementation pattern for destinations.
Key words: Business models; DMS business models; DMS implementation
Address correspondence to Valentina Ndou or Claudio Petti, e-Business Management Section, Scuola Superiore ISUFI-Università di Lecce, Lecce, Italy. Tel: +39 0832 421.220; E-mail: firstname.lastname@example.org or email@example.com
Privacy Concerns and the Purchasing of Travel Services Online
Mark R. Brown,1 Rose Muchira,2 and Udo Gottlieb1
1UQ Business School, University of Queensland, St. Lucia,
2School of Marketing, Griffith University, Nathan, Australia
The travel industry has come to rely heavily on information and communication technologies to facilitate relations with consumers. Compiling consumer data profiles has become easier and it is generally thought that this has led to an increase in consumers' privacy concerns, which may have an adverse impact on their willingness to purchase online. Three specific aspects of privacy that have received attention from researchers are unauthorized secondary use of data, invasion of privacy, and errors. A study was undertaken to examine the effects of these factors on prior purchase of travel services via the Internet and future purchase probability. No evidence was found to indicate that such privacy concerns affect online purchase behavior within the travel industry. Managerial implications are discussed.
Key Words: Travel; Internet; Privacy; Online purchase; Relationship marketing
Address correspondence to Mark R. Brown, UQ Business School, University of Queensland, St. Lucia, Australia. Tel: 61-7-3365 6745; E-mail: firstname.lastname@example.org
A Framework for Assessing Strategies and Technologies for Dynamic Packaging Applications in E-Tourism
Jorge Cardoso1 and Carola Lange2
1Department of Mathematics and Engineering, University of
Madeira, 9000-390-Funchal, Portugal
22Research Group Information Systems and Enterprise Modelling, Universität Duisburg-Essen, D-45141 Essen, Germany
Dynamic packaging has been introduced as an innovative technology allowing for the automated online configuration and assembling of packaged travel products for individual customers. While dynamic packaging has been widely accepted by customers in UK and US markets, the possible strategic impacts enabled by dynamic packaging technologies are still uncertain. This article provides a study of the strategic opportunities enabled by dynamic packaging, highlighting the key success factors. Current dynamic packaging applications of the three major online travel agencies are evaluated on the basis of the developed analysis framework. The results show that an appropriate level of integration of tourism information systems is a key factor for further realizing the strategic opportunities of dynamic packaging. We then discuss Web services and semantics as a possible solution for overcoming the interoperability problems that (current) dynamic packaging applications face.
Key words: Dynamic packaging; Tourism information systems; Integration and interoperability
Address correspondence to Jorge Cardoso, Departmento de Matemática e Engenharias, Universidade da Madeira, 9000-390-Funchal, Portugal. Tel: 291 705 150; Fax: 291 705 199; E-mail: email@example.com
Is the Advertising Effect of Virtual Experience Always Better or Contingent on Different Travel Destinations?
Chin-Sheng Wan,1 Sheng-Hshiung Tsaur,2 Ya-Li Chiu,3 and Wen-Bin Chiou4
1National Kaohsiung Hospitality College, Kaohsiung City,
2National Chiayi University, Chiayi City 60004, Taiwan, R.O.C.
3Shu-Te Home Economic and Hospitality High School, Taiwan, R.O.C
4Graduate Program in Hospitality Management, National Kaohsiung Hospitality College, Kaohsiung City, Taiwan, R.O.C.
Virtual experience has started to play a significant role in marketing and promotion of the tourism industry. This study aimed to examine the comprehensive advertising effects of the interaction between the methods of presentation (brochures and virtual experience) and the types of travel destination (natural parks and theme parks). The results of the experimental study demonstrated that methods of advertisement using virtual experience had a greater effect on theme parks than natural parks. Additionally, the effects of using brochures and virtual experience as advertising methods did not reveal any significant differences when directed at natural parks. This research concluded that it is critical to take into consideration the characteristics of the promoted targets when choosing the appropriate media of advertising.
Key words: Brochures; Comprehensive advertising effects; Natural parks and theme parks; Virtual experience
Address correspondence to Chin-Sheng Wan, Associate Professor, National Kaohsiung Hospitality College, No. 1, Sung-Ho Rd., Shiao-Kang, Kaohsiung City, Taiwan, 812, R.O.C. Tel: 886-7-806-0505, #1275; Fax: 886-7-806-1074; E-mail: firstname.lastname@example.org