|ognizant Communication Corporation|
INFORMATION TECHNOLOGY IN HOSPITALITY
Formerly The International Journal of Hospitality Information Technology
Volume 5, Number 1
Information Technology in Hospitality, Vol. 5, pp. 3-12
1545-9535/08 $60.00 + .00
Copyright © 2008 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
Conceptual Framework for Research on Information-Seeking Behavior of Hospitality Managers
Carolyn U. Lambert and Martha T. Conklin
School of Hospitality Management, The Pennsylvania State University, University Park, PA, USA
Hospitality managers are inundated with information that may be ambiguous, contradictory, or inaccurate while trying to make intelligent business decisions. This article explores the literature on information seeking related to professionals, identifies trends, and discusses the possible directions for future research on the information-seeking behavior of hospitality managers. Several information-seeking models have been proposed; however, some document a sequence of events, rather than behaviors, or are only relevant to specific disciplines. Previous research on the information-seeking behavior of professionals has included security analysts, engineers, physicians, and managers. Research on hospitality managers' information-seeking behavior is warranted to determine if they have distinctive needs and information use situations. Managers' motivations, Web search behaviors, individual habits, professional commitment, and general awareness should be explored to determine how these factors influence their information-seeking behavior.
Key words: Information-seeking behavior; Information-seeking models; Hospitality manager information behavior
Address correspondence to Carolyn Lambert, Ph.D., Associate Professor, School of Hospitality Management, The Pennsylvania State University, University Park, PA 16802, USA. Tel: 814-863-002; Fax: 814-863-4257; E-mail: email@example.com
The Role of the Internet in the Process of Travel Information Search
Cristian Morosan1 and Miyoung Jeong2
1Cameron School of Business, University of St. Thomas, USA
2Hotel, Restaurant, & Institution Management, Iowa State University, USA
With the multitude of travel websites available on the Internet, this study attempted to examine what benefits travelers enjoyed while searching for travel information online, their satisfaction with the quantity and quality of information, and effects of benefits and satisfaction on their intentions to repeat the search process. An online field survey was conducted with potential travelers to test the conceptual framework. Results indicated that the online travel information search process was perceived as beneficial, secure, and customizable, and respondents were satisfied with both the quantity and quality of travel information available on the Internet. Both respondents' perceived benefits and satisfaction with online information were strong determinants of their usage of travel information websites.
Key words: Internet; Travel websites; Information search; Travelers' online behavior
Address correspondence to Miyoung Jeong, Ph.D., Associate Professor, Hotel, Restaurant, & Institution Management, 5 Mackay, Iowa State University, Ames, IA 50011, USA. Tel: 001 294-3038; E-mail: firstname.lastname@example.org
Online Travel Information Search Modes: An Exploratory Study
Department of Hotel, Restaurant and Institutional Management, University of Delaware, USA
Past works about online information search modes, in marketing literature, provide meaningful direction, but are not directly applicable to the online travel planning process. A significant model, which operationalizes search modes based on the complexities of online pleasure travel planning, is absent in travel marketing literature. The purpose of this study is to extract the underlying travel information search modes within the context of online pleasure travel planning. Using multidimensional scaling, this study visually plotted responses as to when travelers visited websites during the travel planning process. Analysis of the visual plot suggests that four travel information search modes prevail in two distinct online search dimensions. These are: deliberative and deterministic under goal-oriented search, and affective and innovative, under experiential search. For practitioners, findings can be used in the development of comprehensive online travel planning systems. Theoretical implications are also discussed.
Key words: Travel planning; Search modes; Online travel information search; Website typology
Address correspondence to Srikanth Beldona, Ph.D., Assistant Professor, Hospitality E-Commerce and Marketing, Department of Hotel, Restaurant and Institutional Management, 202 Raub Hall, 14 West Main Street, University of Delaware, Newark, DE 19716, USA. Tel: 1-302-831-6192; Fax: 1-302-831-6395; E-mail: beldona@UDel.edu
Information Systems and Tourism Marketing: New Challenges for Tourism Business Sector in Egypt
Mohammed I. Eraqi1 and Ghada Abd-Alla2
1Faculty of Tourism & Hotels, Fayoum University, Egypt
2Faculty of Tourism & Hotels, Ismalia, Suez Canal University, Egypt
Marketing Information Systems are an essential means for effective tourism marketing and improving quality of services of tourism organizations. This research provides insights into a successful implementation of a marketing information system in tourism. It discusses the importance of information system applications and information needs in tourism management applied to the tourism business sector in Egypt. The main results of this article are that most of the Egyptian tourism business sector enterprises have yet to develop their online presence. Most tourism organizations that have online presence do not have marketing information applications or tourism marketing services in place to support online marketing and transactions. To improve the situation, tourism business sector companies in Egypt need to develop information technology-based marketing strategies in order to take full advantage of information system applications. The Egyptian government should employ its own control to modify the regulations in order to help tourism business sector enterprises to adopt information system technologies in an effective manner.
Key words: Information; Systems; Marketing; Channels; Technology; Egypt
Address correspondence to Mohammed I. Eraqi, 110/4B/Bitco, 32 AL-Ahram Street, Giza, Egypt; Tel: 202 38 46243; E-mail: email@example.com
Websites of Hotels in the Alps: A Goal-Driven Quality Evaluation
Luisa Mich and Mariangela Franch
eTourism Research Group, Faculty of Economics, University of Trento, Trento, Italy
This article presents the results of a study on the quality of the websites for hotels in the Italian Alpine region, where most hotels are of small or medium size. The goal was to determine whether and to what degree the hotels' websites support their activities of promotion and commercialization by examining them through the framework of destination management. To this end, we defined an evaluation model using a goal-driven approach, thus making it possible to instantiate the dimensions of a general meta-model for website quality. The results showed, apart from a great deal of variation among the hotels, the weak areas in which operators and developers need to intervene to improve the efficacy of the hotels' websites.
Key words: Alpine tourism; Websites; Small and medium-sized enterprises; Destination; Quality meta-model; Evaluation framework; Stakeholders' goals
Address correspondence to Luisa Mich, eTourism Research Group, Faculty
of Economics, University of Trento, Via Inama 5, 38100 Trento, Italy. Tel:
0039 0461 882150; Fax: 0039 0461 882124; E-mail: firstname.lastname@example.org