|ognizant Communication Corporation|
VOLUME 11, NUMBER 3
Tourism Analysis, Vol. 11, pp. 171-180
1083-5423/06 $60.00 + .00
Copyright © 2006 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
A Life on the Road: Experience of Geographical Mobility and Acculturation Among Transnational Mobile Professionals
Northeastern University, Boston, MA, USA
While cross-cultural geographical mobility is considered as one of the main social conditions of contemporary times, social sciences research in mobility has examined mainly leisure mobility or mobility of sedentary populations (e.g., sojourners). This article studies a group of contemporary nomads, transnational mobile professionals (TMPs)--a global consumer segment characterized by cosmopolitanism and voluntary mobility that is not anchored in national territories and is constantly on the road. Contrasting TMPs to sojourners, the article suggests that TMPs experience mobility as an out of ordinary experience, as a mean for creating, transforming, and developing self-identity, and a way of achieving other professional or life goals. The article also shows that TMPs take a cosmopolitan perspective on mobility and other cultures and engage voluntary in the acculturation process in the host country.
Key words: Transnational mobile professionals; Acculturation; Cross-cultural geographical mobility; Globalization; Global consumer; Consumption practices
Address correspondence to Fleura Bardhi, Marketing Department, College of Business Administration, Hayden Hall 202, Northeastern University, Boston, MA 02115-5000, USA. Tel: (617) 373-2812; Fax: (617) 373-8366; E-mail: email@example.com.
Understanding Film-Induced Tourism
School of Sport, Tourism and Hospitality Management, LaTrobe University, Victoria, Australia, 3086
Certain notions become accepted as "truths" by the general public, regardless of their accuracy, particularly if they are repeated with sufficient regularity by so-called "respected" sources, such as those in the popular media. The field of tourism is often a witness to this phenomenon. Arguably, every journalist goes on a holiday of some sort, hence they are all "experts" and often present anecdotal material as such. This view is particularly the case with the concept of film-induced tourism. One example is the continual insistence by those in the popular press that the movie trilogy The Lord of the Rings has dramatically increased tourism visitation to New Zealand. However, research by Tourism New Zealand, along with the emerging work from academics, does little to support this. Attempting to bring some balance into the media hype that surrounds film-induced tourism, this article outlines the extent of film-induced tourism knowledge and current research in the field. Not only does the article examine tourism to sites depicted in film (movies and television series), but also the film studios themselves, particularly those with conscious tourism activities such as theme parks and bookable site tours.
Key words: Film-induced tourism; Movie-induced tourism; Theme parks
Address correspondence to Sue Beeton, School of Sport, Tourism and Hospitality Management, La Trobe University, Victoria, Australia, 3086. E-mail: firstname.lastname@example.org
Typology of Vacation Decision-Making Modes
Alain Decrop and Pietro Zidda
Department of Business Administration, University of Namur, Namur, Belgium
This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.
Keywords: Decision making; Segmentation; Tourists' typology
Address correspondence to Alain Decrop or Pietro Zidda, CeRCLe (Center for Research on Consumption and Leisure), Department of Business Administration, Faculty of Economics, Social Sciences and Business Administration, University of Namur (FUNDP), Rempart de la Vierge, 8, B-5000 Namur, Belgium. E-mail: email@example.com or firstname.lastname@example.org
Are We Drawing the Right Conclusions? The Dangers of Answer Format Effects in Empirical Tourism Research
School of Marketing & Management, University of Wollongong, Wollongong, Australia
Empirical tourism research has a long history, and empirically based findings represent an important component of theory development and managerial insight. Nevertheless, empirical data of any kind are susceptible to misinterpretation. The aim of this study is to investigate to which extent empirical tourism research accounts for three sources of potential misinterpretation of results: (1) the occurrence of answer format effects, (2) the occurrence of culturally specific response styles, and (3) the selection of data analytic techniques appropriate for the data format. A review of 43 academic publications from 2000 and 2001 suggests that empirical tourism research is strongly guided by standards that have developed within the tourism research community and are not questioned anymore: ordinal answer formats dominate the field, ordinal data are analyzed using techniques requiring metric data, and cross-cultural response styles are ignored, which is a particularly concerning finding given the amount of cross-cultural comparisons typically undertaken in tourism research. Recommations for improvement are made.
Key words: Answer format effects; Response styles; Cross-cultural research
Address correspondence to Sara Dolnicar, School of Management & Marketing, Marketing Research Innovation Centre (MRIC), University of Wollongong, Northfields Ave, 2522 Wollongong, NSW, Australia. Tel: ++61 (2) 4221 3862; Fax: ++61 (2) 4221 4154; E-mail: email@example.com
Relating Destination Satisfaction to Future Travel Behavior
H. Leslie Furr1 and Mark A. Bonn2
1Department of Hospitality, Tourism
and FCS, Georgia Southern University, Statesboro, GA, USA
2Dedman School of Hospitality, Florida State University, Tallahassee, FL, USA
This study employs stepwise discriminant function analysis to reduce the number of variables that best classified travelers into one of two categories based on the "trip satisfaction" variable. The resultant "behavioral model" defined the method for predicting satisfaction levels in tourism travelers to a particular tourism destination based on a list of variables that characterized a variety of travel behaviors. The discriminant function reduced the total list of 67 variables to 15 variables that correctly classified visitors who were more (or less) satisfied with their leisure experience in Tampa 74% of the time. The list included such guest reactions to questions about "perceived value of their travel dollar," "whether or not they dined out," and "the daily amount spent on lodging." The significant difference in means between the satisfied and less satisfied visitors indicated that a high number of visitors must be staying with fris or family because the entire population for this study spent at least one night at the destination area. Further analysis of the high satisfaction group indicated that 47% of this group responded that visiting fris and family was an important reason for traveling to this destination. The importance that most satisfied guests placed on proper signage, customer service, Florida climate, dining out, and variety of available activities were all additional significant predictors of customer satisfaction.
Key words: Satisfaction; Fris and family; Discriminant analysis; Destination tourism; VFR
Address correspondence to Leslie Furr, Department of Hospitality, Tourism and FCS, Georgia Southern University, Statesboro, GA, 30460, USA. E-mail: firstname.lastname@example.org or to Mark Bonn, Dedman School of Hospitality, Florida State University, Tallahassee, FL, 32306, USA. E-mail: email@example.com