|ognizant Communication Corporation|
TOURISM REVIEW INTERNATIONAL
An Interdisciplinary Journal
VOLUME 13, NUMBER 1
Tourism Review International, Volume 13, pp. 1-16
1544-2721/09 $60.00 + .00
Copyright © 2009 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.
The Temporal Relationship Between Mass Tourism and Alternative Tourism in Southern Thailand
International Political Economy, University of Puget Sound, Tacoma, Washington, USA
The temporal relationship between mass tourism and alternative tourism has received little attention in the tourism literature. This article seeks to address this gap by exploring how the emergence of "soft ecotourism" in Phuket, southern Thailand's preeminent resort destination, challenges the notion that alternative tourism can only precede but never follow the establishment of mass tourism. Based on survey and interview data collected over a 1-year span, this article argues that while Phuket's tourism growth over the past several decades does confirm existing models of the movement from alternative to mass tourism, the activities of sea kayaking operators also illustrate that mass tourism and alternative tourism can coexist at the same time and in the same destination. Further, certain syncretic or hybrid forms of alternative tourism, such as soft ecotourism, may serve as one of the many reasons for the continuing growth of tourism in Phuket, in spite of natural disasters, national political instability, and ample evidence of unsustainable development.
Key words: Alternative tourism; Ecotourism; Life cycle; Phuket, Thailand
Address correspondence to Nick Kontogeorgopoulos, International Political Economy, University of Puget Sound, 1500 North Warner, Tacoma, WA 98416, USA. Tel: (253) 879-3342; Fax: (253) 503-3298; E-mail: email@example.com
"I Traveled Alone, But Never Felt Alone": An Exploration of the Benefits of an Older Women's Group Tour Experience
Toni Liechty, Nuno F. Ribeiro, and Careen M. Yarnal
Recreation, Park and Tourism Management, The Pennsylvania State University, University Park, PA, USA
Older women's group travel is a neglected research topic in tourism studies. Furthermore, research into the sociopsychological benefits of travel is in its infancy. The purpose of this study was to explore the benefits of a group tour leisure experience for older women. Using self-directed photography, 30 members of the Red Hat Society, an all-women's social leisure group, took photographs during their vacation. Later, they expanded on their photographic selections through personal narratives. Findings suggested that the group tour afforded "Red Hattishness," a multidimensional context to have fun, to be self-expressive, and to develop social relationships. Participants articulated that Red Hattishness fostered positive emotions, which in turn led to expressions of well-being. Results are discussed by extending current conceptualizations of group travel for older women and the role of positive emotions in the travel experience, and by exploring possible links between older women's group travel and their well-being.
Key words: Travel benefits; Older women's travel; Group travel; Positive emotions; Well-being
Address correspondence to Toni Liechty, Recreation, Park and Tourism Management, 801 Ford Building, The Pennsylvania State University, University Park, PA 16802, USA. Tel: (801) 830-9138; E-mail: firstname.lastname@example.org
Life-Cycle Stages in Wine Tourism Development: A Comparison of Wine Regions in Croatia
Renata Tomljenovic1 and Donald Getz2,3,4
1Institute for Tourism, Zagreb, Croatia
2School of Tourism, The University of Queensland, Australia
3Haskayne School of Business, University of Calgary, Canada
4Centre for Tourism, University of Gothenburg, Sweden
Wine tourism has emerged as a strategic development option for many destinations, including two regions in Croatia. It requires the emergence of a tourism and hospitality orientation, significant private and public capital investment, and a willingness on the part of winery owners to adapt to visitor needs and demands. The aim of this article is to critically examine the emergence of wine tourism in two Croatian wine regions and assess related life-cycle implications. Winery owners' perceptions of and attitudes toward wine tourism are specifically examined, employing interviews and a questionnaire. Recommendations are made for developing the potential of the Croatian wine regions, and for advancement of the wine tourism destination life-cycle concept.
Key words: Wine tourism development; Destination life cycle; Croatia
Address correspondence to Renata Tomljenovic, Institute for Tourism, Vrhovec 5, 10000 Zagreb, Croatia. Tel: 385 1 3909 666; Fax: 385 1 3909 667; E-mail: email@example.com
Using Hotel Web Ratings Data: Understanding Customers' Overall Satisfaction Ratings
James Otto, Doug Sanford, and Michael Chuang
Department of E-Business and Technology Management, Towson University, Towson, MD, USA
This article presents techniques that hotel managers can use to analyze online rating data and effectively allocate scarce resources to improve a hotel's overall customer ratings. We apply the Classification and Regression Tree (CART) technique to analyze online hotel customer component ratings and their relationship to overall hotel satisfaction ratings. We demonstrate that the CART technique shows how strongly component ratings associate with the overall hotel satisfaction rating. Although customer satisfaction ratings are important to customer decisions about which hotel to engage, we have found that little research has been done on this topic. We provide recommendations to hotel managers about how they can collect and analyze online ratings data to help improve the overall satisfaction of their customers.
Key words: Online customer ratings; Online feedback; Customer satisfaction; Hotel management; Data mining; Classification and regression tree
Address correspondence to James Otto, Associate Professor, Department of E-Business and Technology Management, Towson University, 8000 York Road, Towson, MD 21252, USA. Tel: (410) 704-2643; Fax: (410) 704-3236; E-mail: firstname.lastname@example.org
A Semantic Analysis of Destination Image Terminology
Asli D. A. Tasci
School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong King
Destination image is an important aspect of successful destination marketing; therefore, it receives attention from both tourism academia and practitioners. However, due to the diverse background of destination image researchers, there is variety in use of terminologies, which provides potential for confusion, especially for laypersons. Some researchers use different terms when referring to the same concept, whereas some others use the same terms but refer to different concepts. The purpose of this article is to clarify this terminology confusion in destination image literature by reviewing several empirical and conceptual image-related articles published in well-known journals of tourism and related fields. Visual depictions of relationships between different terms are provided. It is concluded that more commonly accepted image terminology needs to be used by researchers for a substantial and scientific destination image theory and research.
Key words: Destination image; Affective image; Cognitive image; Image dimension; Image component; Image factor
Address correspondence to Asli D. A. Tasci at her current address:
Assistant Professor, School of Tourism and Hospitality Management, Mugla
University, Mugla, Turkey. Phone: +90 252 2111854; Fax: +90 252 2239164;