Information Technology & Tourism 12(1) Abstracts

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Volume 12, Number 1

Information Technology & Tourism, Vol. 12 pp. 3–16
1098-3058/10 $60.00 + .00
DOI: 10.3727/109830510X12747489979547
Copyright © 2010 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

The Journal of
Information Technology & Tourism: A Content Analysis of The Past 10 Years

Dan Wang,* Daniel R. Fesenmaier,* Hannes Werthner,† and Karl Wöber‡

*National Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA
†Vienna University of Technology, Institute for Software Technology and Interactive Systems, Vienna, Austria
‡Rektor, MODUL University Vienna, Vienna, Austria

This article performs a content analysis on the first 10 volumes of Information Technology & Tourism. A total of 144 articles are classified by six different categories. To identify trends and patterns in themes, the analysis is split into various periods. The objectives of this study include taking a look at the history of the journal to see what progress the scientific information technology and tourism community is making in their field. The data support the authors’ early impressions of ITT as a primarily interdisciplinary journal dealing largely with human–computer interaction-related issues with an increasing number of articles dealing with business models recently. In addition, the distribution of articles by countries suggests that ITT has become a truly international journal reflecting studies from all parts of the world.

Key words: Information Technology & Tourism; Content analysis; Trends

Address correspondence to Daniel R. Fesenmaier, National Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University, Philadelphia, PA 19122, USA. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism, Vol. 12 pp. 17–46
1098-3058/10 $60.00 + .00
DOI: 10.3727/109830510X12747489979583
Copyright © 2010 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Usage Patterns of Advanced Analytical Methods in Tourism Research 1988–2008: A Six Journal Survey

Josef A. Mazanec, Amata Ring, Brigitte Stangl, and Karin Teichmann

Institute for Tourism and Leisure Studies, Vienna University of Economics and Business (WU), Vienna, Austria

Advanced analytical methods alone do not warrant progress in scientific discovery. But their frequency of use, whether individually or in combination, and their variation over time reflect the researchers’ perceived benefit. This survey covers more than 4,600 articles with more than 2,000 applications of advanced (multivariate) methods. Regression-Based Methods and Exploratory Factor Analysis account for 45% of all applications. In third place and by far the fastest growing analytical instrument is Structural Equation Modeling (SEM), followed by clustering techniques. Numerous other methods are in occasional use. Best practice examples, smart combinations of analytical methods, and underutilized methods with a promising application potential are identified. Typical pitfalls and shortcomings get diagnosed. Three of the most popular method classes and application areas, viz. scale development, SEM, and classification methods, are portrayed in greater detail and highlighted regarding their tourism-specific mode of employment.

Key words: Tourism research; Tourism journals; Analytical methods; Quantitative methods

Address correspondence to Josef A. Mazanec, Institute for Tourism and Leisure Studies, Vienna University of Economics and Business (WU), Augasse 2-6, A-1090 Vienna, Austria. Tel: +43 1 313364586; Fax: +43 1 317 12 0; E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism
, Vol. 12 pp. 47–63
1098-3058/10 $60.00 + .00
DOI: 10.3727/109830510X12747489979628
Copyright © 2010 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Innovation in ohe Web Marketing Programs of American Convention and Visitor Bureaus

Florian Zach,* Ulrike Gretzel,† and Zheng Xiang‡

*National Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA
†Laboratory for Intelligent Systems in Tourism, Department of Recreation, Park & Tourism Sciences, Texas A&M University, college Station, TX, USA
‡School of Merchandising and Hospitality Management, University of North Texas, Denton, TX, USA

It is generally acknowledged that innovation is an important source for competitive advantage among tourism destinations. The goal of this study was to identify and assess the nature of innovation by American convention and visitors bureaus. In particular, this study examined the extent, timeliness, and continuity of innovation in Web marketing efforts and the perceived contribution of this investment to the overall success of the bureau’s Web marketing program. The findings indicate that American convention and visitor bureaus have invested substantially in their websites and continue redesigning them as new technology and Web marketing trends emerge. However, it appears that there is a substantial gap between bureau investments in innovative website features and related activities and their perceived contribution to overall Web marketing success.

Key words: Innovation; Convention and visitor bureaus; Destination marketing; Internet marketing

Address correspondence to Florian Zach, National Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University, 1810 N. 13th Street, Speakman Hall, Philadelphia, PA 19122, USA. Tel: 215-204-2551; E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism
, Vol. 12 pp. 65–88
1098-3058/10 $60.00 + .00
DOI: 10.3727/109830510X12670455864366
Copyright © 2010 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Mobile Business in Air Travel: Results From an Explorative Workshop

Patrick Merten, Martin Steinert, and Stephanie Teufel

international institute of management in technology, University of Fribourg, 1700 Fribourg, Switzerland

This article presents the key findings of a workshop titled “Mobile Business in Air Travel.” This workshop has aimed to examine how mobile technologies will change the way of travel. On this occasion, 18 international experts from the aviation and ICT industry met in Schadau Castle, Thun (Switzerland) to discuss the topic in four consecutive sessions. Based on a distinctive qualitative research design, the moderated workshop explored this new field of research and identified trends and scenarios that suggest the way the aviation industry, air travel, and mobile society are going to develop. The findings provide a basis for further research.

Key words: Mobile business; Mobile technologies; Air travel; Aviation industry

Address correspondence to Patrick S. Merten, international institute of management in technology, University of Fribourg, Bd. de Pérolles 90, 1700 Fribourg, Switzerland. Tel: +41–26–300 8434; Fax: +41–26–300 9794; E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism
, Vol. 12 pp. 89–104
1098-3058/10 $60.00 + .00
DOI: 10.3727/109830510X12747489979664
Copyright © 2010 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

An Empirical Study of Agritourism Evolution and E-Commerce Adoption Challenges

Salvatore Ammirato

Department of Electronics, Computer Science and Systems, University of Calabria, Rende (CS), Italy

Agritourism represents an important means of supporting the diversification of farm economy. In this sense, the offer of new services and the adoption of effective e-commerce websites by agritourist farms can play a significant role in improving farm revenue streams. The aim of this study is to improve our understanding of the way in which farms exploit agritourism opportunities. The study uses an original methodology to survey the extent of the agritourism phenomena in a selected region and to evaluate the B2C e-commerce web interfaces for a sample of agritourist farms. The article presents key findings of a survey of 176 agritourist farms carried out in Calabria, Italy. The main survey results highlight a slow rate of progress towards agritourism in the agribusiness sector together with sluggish adoption of e-commerce among the surveyed enterprises.

Key words: E-commerce; Agritourism; Food supply chain; Destination marketing; Calabria

Address correspondence to Dr. Salvatore Ammirato, Department of Electronics, Computer Science and Systems, University of Calabria, via P. Bucci, 42-C, 87036 Rende (CS), Italy. Tel: +390984494034; Fax: +390984494734; E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it