Information Technology & Tourism 13(2) Abstracts

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Information Technology & Tourism, Vol. 13 pp. 57–74
1098-3058/12 $60.00 + .00
DOI: http://dx.doi.org/10.3727/109830512X13258778487272
Copyright © 2012 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Mobile Travel Services: The Effect of Moderating Context Factors

H. Bouwman,* C. Carlsson,† C. Lopez-Nicolas,‡ B. McKenna,§ F. Molina-Castillo,¶ T. Tuunanen,# and P. Walden**

*Information and Communication Technology, Faulty of Technology, Policy and Management, Delft University of Technology, Delft, The Netherlands
†Institute for Advanced Management Systems Research, Åbo Akademi University, Åbo, Finland
‡Department of Management and Finance, University of Murcia, Campus de Espinardo, Murcia, Spain
§Department of Information Systems & Operations Management University of Auckland, Auckland, New Zealand
¶Department of Marketing, College of Economics and Business Administration, Universidad de Murcia, Campus de Espinardo, Murcia, Spain
#Department of Information Processing Science, University of Oulu, Oulu, Finland
**Institute for Advanced Management Systems Research, Åbo Akademi University, Åbo, Finland

This article has two objectives: (1) to draw an international comparison regarding the acceptance of mobile travel services in three countries with different profiles when it comes to travelling and mobile telecommunications, and (2) to extend relevant literature on mobile applications, more specifically travel services, by including context-related concepts, taking moderating factors like location, mobility of users, physical, and social context into account. Based on surveys that were carried out in 2009, structural equation modeling is used to identify differences in patterns in the use of mobile travel services and in the role of context-related variables. The conclusion of this article is that context-related factors, that is, mobility and (physical and social) context, have an impact on the relationship between the core concepts of Technology Acceptance Model (TAM) and Diffusion of Innovation (DoI) research. Many studies on the acceptance and use of mobile services indicate that a deep understanding is needed of individual, context-related, and technological characteristics and the way they interact. This is also highly relevant to the travel industry, which wants to utilize the opportunities provided by mobile technology.

Key words: Mobile travel services; Technology acceptance model; Structural equation modeling; Diffusion of innovation

Address correspondence to Pirkko Walden, Professor, Institute for Advanced Management Systems Research, Åbo Akademi University, Joukahainengatan 3-5 A, FIN-20520 Åbo, Finland. Tel: +358-2-215 4667; E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism, Vol. 13 pp. 75–91
1098-3058/12 $60.00 + .00
DOI: http://dx.doi.org/10.3727/109830512X13258778487317
Copyright © 2012 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

QR Code as an On-Site Tourism Information Source

Wee-Kheng Tan and Yu-Chung Chang

Department of Information & Electronic Commerce, Kainan University, Luchu, Taiwan

This study examines QR code as an on-site tourism information source from the perspective of reliance, sign need, convenience, and credibility. As a whole, QR code receives good comments despite being a relatively new tourism information source. QR code is as good as brochures in meeting the sign need of tourists’ on-site search behavior. It is also better than information boards in all the aspects studied. Sign need predicts credibility but not reliance on QR code. Convenience contributes to credibility and reliance of QR code. Reliance on information boards negatively predicts credibility of QR code. QR code can be an efficient information source for the destination marketing organizations. This research contributes to the study of on-site tourism information search behavior and sign need.

Key words: Tourism information system; QR code

Address correspondence to Dr. Wee-Kheng Tan, Assistant Professor, Department of Information & Electronic Commerce, Kainan University, No 1, Kainan Road, Luchu, Taoyuan County 33857, Taiwan. Tel: (886) 3-341-2500, ext. 6184; Fax: (886) 3-341-2373; E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism, Vol. 13 pp. 93–103
1098-3058/12 $60.00 + .00
DOI: http://dx.doi.org/10.3727/109830512X13258778487353
Copyright © 2012 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Use of Social Media by National Tourism Organizations: A Preliminary Analysis

Mridula Dwivedi, AnilYadav, and Umashankar Venkatesh

GD Goenka World Institute, Gurgaon, India

Social media platforms are increasingly becoming popular with consumers and businesses alike. The objective of this research is to determine the extent of the use of social media by national tourism organizations (NT Os). The methodology of this research is interpretive. This exploratory work relied heavily on searching for information on the Internet. Out of the 195 countries investigated not all have a NT O website. Social media use by the NT Os is becoming common across the globe. Even though a wide variety of social media platforms like Facebook, Linkedin, Twitter, Youtube, Hi5, blogs, Flickr, WAYN, Scribd, Bebo, etc., are used, the most popular platforms are Facebook, Twitter, Youtube, and Flickr, in that order. The issues for future research are discussed.

Key words: National tourism organizations (NT Os); Social media; Web 2.0; Travel 2.0; Facebook; Twitter

Address correspondence to Mridula Dwivedi, Associate Professor and M.Sc. Program Director, GD Goenka World Institute, Gurgaon, India. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Information Technology & Tourism, Vol. 13 pp. 105–117
1098-3058/12 $60.00 + .00
DOI: http://dx.doi.org/10.3727/109830512X13258778487399
Copyright © 2012 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Tourism Extranet Acceptance in the Cruise Distribution Chain: The Role of Content, Usability, and Appearance

Alexis Papathanassis* and Paul Brejla†

*Cruise Research Society, Bremerhaven University of Applied Sciences, Bremerhaven, Germany
†Linköping University, Linköping, Sweden

Travel agencies remain the most popular distribution channel for cruises and a major determinant of passengers’ postvacation evaluation. Our starting point is that cruise operators’ extranets can contribute to their relationship with travel agencies, while improving the evaluation of cruise services. Within e-tourism research, the B2B dimension and the utilization of extranets is underrepresented, especially within the cruise domain. Consequently, this article seeks to contribute to a better understanding of travel agents’ requirements on cruise/tour operators’ extranets. A Web-based survey of 260 German, Austrian, and Swiss travel agents, selling cruise holidays, was conducted in order to examine the role and significance of content, usability, and appearance for the acceptance of tourism extranets. The results of the survey revealed that question items related to the content dimension were more significant that the items associated with usability and appearance. Following a discussion of the findings, further research and practical implications are outlined

Key words: Cruise; Extranet; Travel agent; Acceptance; E-tourism

Address correspondence to Alexis Papathanassis, Cruise Research Society, Bremerhaven University of Applied Sciences, An der Karlstadt 8, Room S 5.33, D-27568 Bremerhaven, Germany. Tel: 0049 471 4823 533; E-mail: apapathanassis@hs-bremerhaven


Information Technology & Tourism, Vol. 13 pp. 119–132
1098-3058/12 $60.00 + .00
DOI: http://dx.doi.org/10.3727/109830512X13258778487434
Copyright © 2012 Cognizant Comm. Corp.
Printed in the USA. All rights reserved.

Visiting Suriname, Using DART to Analyze a Visitor’s Perspective in a Cocreation Environment

Bob van Limburg

NHL University of Applied Sciences, Institute of Professional Masters, Groningen, Netherlands

This article examines an application of cocreation in a tourism context. It shows how the DART acronym can be applied and how the customer plays a more active role in commercial transactions.

Key words: Cocreation; DART; Tourism; Suriname; Consumer behavior; Communities of interest

Address correspondence to Bob van Limburg, NHL University of Applied Sciences, Institute of Professional Masters, PO Box 804, 9700 AV Groningen, Netherlands. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it